Based on the road pricing presentations and perspectives heard from elected officials and technical experts, you will help develop a focused Public Education Campaign (PEC). It will be designed primarily to inform and educate political incumbents and candidates about road pricing in advance of the 2018 provincial and municipal elections in Ontario. The goal is to keep current provincial road pricing projects moving forward, get the City of Toronto’s toll aspirations back on track and, eventually, create a network of priced roads.
1) Research (Tables 9, 11, 17, 18)
a) Identify road pricing research topics that politicians require to make evidence-based decisions (e.g. modelling, technology, best practices, public acceptance issues, pilot projects).
b) If possible, name the title and/or author of existing research related to the above topics.
c) What research gaps exist for politicians and who should conduct/fund it?
d) Other comments/suggestions?
2) Communications / Education(Tables 5, 12, 13)
a) Where do politicians obtain road pricing information? (e.g. media, meetings, learning events)
b) Name sources of information that can be used to advise politicians about road pricing (e.g. title).
c) Identify the best tools for communicating road pricing information to politicians and which ones should be avoided (e.g. social media, reports, letters to the editor).
d) Other comments/suggestions?
3) Stakeholders / Coordination (Tables 14, 15)
a) Identify and name sectors, organizations, institutions and individuals who support or oppose RP — or who are undecided (e.g. political incumbents/candidates, policy makers, business, NGOs).
b) Discuss how the PEC can be effectively structured and coordinated to ensure success (e.g. governance, personnel, planning, fund raising).
c) Other comments/suggestions?